how to increase employee engagement

How to Increase Employee Engagement: A Guide for Entrepreneurs

Did you know that only 32% of people consider themselves positively engaged with their job? But the companies who have successfully prioritized employee engagement outperform by 202% over those with low engagement.

It’s clear that employee engagement is a highly successful tool that 2/3 businesses are not utilizing.

So the question is, are you doing enough to help your team become invested in your company?

Read on to know how to increase employee engagement and take your business to the next level today.

What is Employee Engagement?

Before we talk about how to improve employee engagement, it’s important to understand what it is.

Employee engagement is measured by how invested an employee is in the company they work for.

Consider these questions as you evaluate your own employees:

  • What amount of effort do they give to their work?
  • Do they look forward to coming to work?
  • Are they able to progress and grow?
  • Do they care about the progress and trajectory of the company?
  • Do they receive genuine recognition and praise for a job well done?

Many people confuse employee engagement with morale, but it’s much more than just hosting a fun year end party each year.

How to Increase Employee Engagement

Below are the top 3 ways to increase employee engagement and improve company culture.

Meet Their Needs

One of the fundamental ways to increase your employee’s investment in your company is to provide for their needs. In fact, 75% of employees say they would stay longer at a company that listens to their concerns and needs.

It’s simple. When an employee’s basic needs are met in their personal and professional lives, they can devote more attention to their work.

Some questions to consider with your own employees:

  • Do I offer my employees reasonable health benefits?
  • Do my employees have and use their paid time off?
  • Is my office space clean, organized, and aesthetically pleasing?
  • Do my employees have the software, hardware and tools..etc that they need to succeed?

These may seem like basic standards, but every company should start their employee engagement journey by identifying any improvements here.

Provide Learning Experiences

Companies who provide lifelong learning opportunities for their employees will experience an increase in engagement. In fact, 42% of employees say that learning and development is an important factor in deciding where to work.

Educational experiences provide employees with an opportunity to feel like their work enhances their abilities to perform their jobs.

It shifts the culture from “I give my employer all that I have” to “my employer and I have a mutually beneficial relationship.”

Create a Culture of Caring

If you got a third party to asked your employees the following questions, how do you think they would respond?

  • Do you feel that your job enhances your life outside of your finances?
  • Does your job make you a better person?
  • Do you associate positive emotions to your employment?
  • Do you feel appreciated?

If your employees answer “no” to any of these questions, then you could benefit from a company culture shift.

It is important to help your employees know that you care, not only about their job performance but for them as individuals.

Remember This

Now you’ve got a basic understanding of how to increase employee engagement. The key is to implement what you’ve learned.

Contact us for more info today on how to improve your company culture and help your business grow.

Share this Post