why an apple tree?

Your life is meant to be abundant, full of opportunity.

Do you want to get to the end of your life and look down at all the apples that never got picked and left on the floor?

live life now

This metaphor for living life came to Travis under the Australian skies when he was 18 years old. It became the guiding principle of his life and has shaped the company he founded.

Appletree was born on an around the world cycle tour which took place in 1999. Travis Gale and his friend, Stephen Bonaconsa, spent one-year cycling across four continents with the vision to raise R1 million for vulnerable children in KZN, South Africa.

While on tour, Travis was inspired by the realisation that living into one’s potential requires a commitment to stepping out of the comfort zone and into the unknown. He penned a metaphor for life called ‘Life as an Appletree’ which encourages people to embrace life in a meaningful way. Travis penned a vision for an organisation that would one day be called Appletree in 2003

shift perspective

Break away from the daily grind, reconnect with self and explore possibility through a transformative experience or adventure.

the story

Appletree was born on an around the world cycle tour which took place in 1999. Travis Gale and his friend, Stephen Bonaconsa, spent one-year cycling across four continents with the vision to raise R1 million for vulnerable children in KZN, South Africa.

locations

We have offices in the United Kingdom and South Africa.

Atla Group
Hirt & Carter
Vopak

We are committed to living our values

pathfinder

We leave the beaten tracks and forge new paths. We clear away the old and progressively move ahead, creating new frameworks for growth and development of people.

appletree_teams

courageous

We are fearless in stepping out of comfort zones. We show up when it matters most, choosing to stand before people with conviction and courage. We believe in activity over apathy.
appletree_individual

intentional

We don’t prepare to live. We live life now. We are intentional about living a significant story, believing that commitment and dedication ensure we are relevant and impactful.

Our way
of working

Guides with expert knowledge

You gain access to a network of seasoned experts who will support you to reach your goals and go beyond.

Simplicity is everything

Practical, in context solutions designed to ensure high impact without wasting time and money.

Partners over time

We only work with those who seek to be intentional and consistent in bringing about meaningful change.

Plot your progress

We track the key metrics that ensure we are on the right track and making a difference.

Get going

Start your journey now. We offer a full range of services, tools and workshops to equip you and your teams.
The best place to start is by figuring where you are and then where you want to get to.