why an apple tree?

Your life is meant to be abundant, full of opportunity.

Do you want to get to the end of your life and look down at all the apples that never got picked and left on the floor?

live life now

This metaphor for living life came to Travis under the Australian skies when he was 18 years old. It became the guiding principle of his life and has shaped the company he founded.

Appletree was born on an around the world cycle tour which took place in 1999. Travis Gale and his friend, Stephen Bonaconsa, spent one-year cycling across four continents with the vision to raise R1 million for vulnerable children in KZN, South Africa.

While on tour, Travis was inspired by the realisation that living into one’s potential requires a commitment to stepping out of the comfort zone and into the unknown. He penned a metaphor for life called ‘Life as an Appletree’ which encourages people to embrace life in a meaningful way. Travis penned a vision for an organisation that would one day be called Appletree in 2003

Travis Gale

Travis is passionate about networking the right role players into strategic journeys which will yield significant results for Appletree’s clients.

Travis wrote the vision for Appletree while cycling across four continents in 1999, raising R1.7 million for vulnerable children in KZN, South Africa. He holds a degree in HR from UKZN and has over 15 years experience in facilitating workshops, delivering keynotes, coaching and consulting.

He has impacted hundreds of delegates through his work and supported many leadership teams to shape good culture within a wide range of industries and contexts.

Travis likes to pioneer and has played a fundamental role in developing the Appletree Adventure offerings. Travis leads our partner brand, The Middle, which encourages and enables people to develop the resilience and grit needed to keep going through challenging environmental circumstances to reach ambitious goals.

When he is not consulting, facilitating or delivering a keynote, Travis is spending time with his wife Toni and their two girls Ella and Anna. He is passionate about Durban and loves to run the roads and trails in and around the city.

TravisGale_AppleTree

shift perspective

Break away from the daily grind, reconnect with self and explore possibility through a transformative experience or adventure.

the story

Appletree was born on an around the world cycle tour which took place in 1999. Travis Gale and his friend, Stephen Bonaconsa, spent one-year cycling across four continents with the vision to raise R1 million for vulnerable children in KZN, South Africa.

locations

We have worked with established and challenger brands in South Africa, United Kingdom and Isle of Man.

We are committed to living our values

pathfinder

We leave the beaten tracks and forge new paths. We clear away the old and progressively move ahead, creating new frameworks for growth and development of people.

appletree_teams

courageous

We are fearless in stepping out of comfort zones. We show up when it matters most, choosing to stand before people with conviction and courage. We believe in activity over apathy.
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intentional

We don’t prepare to live. We live life now. We are intentional about living a significant story, believing that commitment and dedication ensure we are relevant and impactful.

Our way
of working

Guides with expert knowledge

You gain access to a network of seasoned experts who will support you to reach your goals and go beyond.

Simplicity is everything

Practical, in context solutions designed to ensure high impact without wasting time and money.

Partners over time

We only work with those who seek to be intentional and consistent in bringing about meaningful change.

Plot your progress

We track the key metrics that ensure we are on the right track and making a difference.

Get going

Start your journey now. We offer a full range of services, tools and workshops to equip you and your teams.
The best place to start is by figuring where you are and then where you want to get to.