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APPLE TREE CATALYST AGENCY CC PRIVACY NOTICE

Apple Tree Catalyst Agency CC respects your privacy and is committed to protecting your personal data. This privacy notice informs you about how we handle your personal data when you visit our website and details your privacy rights and how the law protects you.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this Privacy Notice
This notice provides information on how we collect and process your data when using our website, registering with us, or contracting our services. It is not intended for children under 18, and we do not knowingly collect data relating to minors.

Controller
Apple Tree Catalyst Agency CC is the controller responsible for your data.

  • Information Officer: Travis Gale
  • Email: travis@appletreegroup.co.za
  • Address: 1st floor, Kensington Boulevard, 54 Adelaide Tambo Drive, Durban, 4031, South Africa
  • Contact: Please reach out via email or the contact page.

You may file a complaint with the Information Regulator of South Africa, though we encourage contacting us first for resolution.

DATA WE COLLECT ABOUT YOU

We may collect personal data such as:

  • Identity Data: Name, title, date of birth, gender.
  • Contact Data: Email, phone numbers.
  • Financial Data: Payment details.
  • Technical Data: IP address, browser type, operating system.
  • Usage Data: Website interaction details.
  • Marketing Data: Preferences for receiving communications.

We also aggregate non-identifiable data for analytics and operational improvements. Special categories of data (e.g., race, health) are not collected.

HOW YOUR DATA IS COLLECTED

We collect data through:

  • Direct interactions: When you complete forms or contact us.
  • Automated technologies: Cookies and server logs during website use.
  • Third parties: Data from analytics providers like Google.

PURPOSES AND LEGAL BASIS FOR DATA USAGE

We use your data for:

  1. Service delivery.
  2. Legal compliance.
  3. Legitimate business interests, such as service improvements or marketing.

DATA SECURITY

Your data is secured against unauthorized access. Breach procedures are in place to notify affected parties if required.

DATA RETENTION

We retain your data only as necessary for legal or business needs, typically for up to 5 years after service termination.

YOUR LEGAL RIGHTS

Under POPIA, you have rights to:

  • Access, correct, or delete your data.
  • Object to data processing.
  • Opt-out of direct marketing communications.